M icro gyms are not a part of big box franchise. They are basically a small setup running independently in your neighbourhood. While they are operating on a shoestring budget, the micro gym owners need to make the most of their advertising budget.
In today's world, advertising can either be organic or paid. Organic ads if done right can do wonders for your business. Let's take a look at some of the ways to organically reach your target audience.
Clients are your best sales pitch
Your exisiting clients are your sales props. Instead of putting random stock photo on your creative, put photos/videos of your members working out. Tell their stories through image, audio and video. But before you click their photos make sure you get their permission. Again, just uploading a creative with a photo is not enough. A thoughtful copy should follow the creative. No you don't need to hire a copywriter! The content under the photo should target a micro problem and your solution should follow.
The exercises in the photos should be beginner friendly and doable. There are chances of de-motivating your audience by putting photos/videos of your members doing extremely difficult movements.
Instead of getting a celebrity influencer, select 50 of your members each having around 1000 followers. Arrange for a photoshoot at your studio and take their photos. To emphasize on the branding offer them a free shirt and later ask them to share it on their social media. The photos will be viewed by real people, the member's family and circle of friends and that's how you get them talking about your brand.
Podcasts are a great way to entertain and educate your members. Start a podcast within your gym. If you are new to the world of podcast, try anchor.fm to get started. Interview your members and let them share the podcast within their circle.
But how do you know which members who would be more than happy to market for you?
With Okfit you can get a daily feedback from your members. This helps you in sorting a list of 'happy' and 'not-so-happy' members in your gym. Your 'happy' members can be further pushed to do a little bit of WOM marketing for you whereas retention strategies can be used on the 'not-so-happy' members before they churn.
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