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Member retention and loyalty though outwardly similar terms are different business wise and from customers point of view.

Hyperlocal marketing is targeting your marketing efforts to a highly specific, geographically restricted area. In other words, targeting people conducting “near me” searches on their mobile device.

Feedbacks are a great tool to assess your progress in this fitness service industry. The success of your business depends on the satisfaction level of your current members.

Setting up your fitness studio is no easy task. It involves putting in a lot of thought and effort to hire the right trainers and staff.

For the past many months, like every other industry, the fitness industry too has been affected by the pandemic.

We all have heard weight loss, but are you wondering what is fat loss? It’s simple math.

If you’ve never tried super-slow weight training, you’re missing out on a superior method of muscle growth. Learn more about this effective training method and what “super-slow” really means.

Micro gyms are basically a small setup running independently in your neighbourhood.

Generating leads is an important aspect to consider in keeping a business profitable.

A few days back I met a woman at the gym who looked likes she had no energy in her workouts.

Before you start you need to get the right information about Yoga. With incorrect information, you can put yourself and your family in trouble.

Attendance tracking is seen as an underrated (and boring) topic. A reliable attendance tracking at your gym plays a crucial role in determining your future strategies.

It’s like a boon to lose weight in a short span of time with a whole new categories of diets these days.

My journey to become a Yoga teacher didn't start too long back. After finishing engineering in 2016, I took up a job.

Too often, members show up late to a group workout and just jump into a fast weight training, running or crossfit session with no warm-up.

In this world of miraculous cures, we all think diet means eating less than usual and suppressing the appetite to cut down daily intake of calories.

I've been into fitness since I was three. At a very young age I fell in love with dancing which is one of the best forms of exercise.

I was living in Bangalore, working an IT job just like most of the young people in the city.

It is a well known fact that repeating a gym routine over and over again can get monotonous.

Gone are the days when gyms were a part of the elite lifestyle.

The prime asset of a gym are its members. Losing your gym members is losing your business.

Let's face it. All of us like attracting some attention.