Why should gyms track attendance?

Why should gyms track attendance?

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A ttendance tracking is often seen as an underrated (and boring) topic. A reliable attendance tracking at your gym plays a crucial role in determining your future strategies. Unfortunately, many gyms don’t think about it all that much. Believe it or not, attendance tracking is an effective way to keep your gym’s retention numbers up.

Let's dive in deep
An analysis of your attendance register can help you get an idea about your gym’s health. Let’s find out how.

  • Member churn rate
    To calculate your member churn rate, select a specific period and divide your number of members who stopped coming, during the period, by the number of members at the start of the period. Then multiply by 100 for your percent that represents your member churn. A healthy churn rate is to be in 1-2% range per month.

  • Happy hours
    Attendance heat map shows you the most and the least popular hours at your gym. This information can be used to make strategic changes to your schedule and make the most out of your empty gym hours.

  • Loyal and the not-so-loyal members
    Attendance register can help you find out members who come to the gym regularly and renew their memberships on time. These loyal members can be appreciated with reward points whereas a feedback from the not-so-loyal members can help you find out the problems within your gym. And
    The one-time setup cost of these devices are high but they do offer you complete security and peace of mind.

Now, how do I track attendance?
Tracking attendance has never been difficult. Let's list out a few options:

  • Manual attendance recording
    Like the good old days, keep a register at your admin desk (with a pen) and let your members mark their in / out times. Though this method is cheap and simple, it is cumbersome for members to fumble their phones for checking the time and is prone to error. It also takes a lot of time to search for a past attendance.

  • QR codes
    QR codes have changed how businesses work to a great extent. They are seen on products, news paper ads to even billboards! Yes, they can also be used to mark attendance. Simply print your gym’s unique code and paste it on your gym door. Your members can easily scan it while entering/leaving the gym.
    If you are wondering, what if the staff takes home the code and keeps marking the attendance without stepping into the gym? Well, there is a solution. You can opt for QR codes that change daily!

  • Access Control devices
    These devices are fitted with the door or the turnstile at your gym. They either work with RFID tags or fingerprints. Moreover, when connected to a CRM these devices can restrict access for members whose membership has expired. So no more ’free’ days.
    The one-time setup cost of these devices are high but they do offer you complete security and peace of mind.

These methods when clubbed in a CRM can bring you meaningful insights. For example Okfit, analyses the attendance pattern at your gym and shows you a heatmap with the gym's busiest and empty hours. It also shows you how your attendance is split between the morning and the afternoon sessions. Moreover, just like the chat apps, Okfit also shows the 'last seen status' of your members.

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